Tracey McBain

Coaching Philosophy

For Tracey, being part of an individual’s journey of self-discovery and development is a privilege and she considers her work with others as a “calling”.  As a coach and facilitator, her intention is to serve others, learn with them, challenge and support them in an authentic and profound way to realise their potential and live a life of meaning.

She has been told that she has a unique ability to work in that delicate, intangible space between the tougher business system on the one hand and the tender human system on the other, bringing the relevant listening, insight, authenticity and heart to a world that needs it now more than ever before.

 Coaching Approach

As a coach and facilitator, Tracey works with individuals and teams in business as well as in their private capacities. Her approach is outcomes-based and each client’s unique journey is focused on meeting the objectives that they identify.

Tracey believes that we all have the wisdom deep within us to discover our own solutions. The coach’s role, therefore, is a trusted facilitator of learning and the coaching journey is a process co-created by equal partners that ultimately unlocks that wisdom.


Tracey has over 12 years’ experience working in corporate and 12 years as an entrepreneur running her own consulting and coaching business.

At the start of her career, she worked in RMB Marketing before going on to lead the Marketing department at Momentum. Later, she was appointed Head of Brand for the FNB Wealth segment, an Exco position with responsibility across five brands.  Tracey has also worked as a senior facilitator at Lapin International, a global strategy consulting and leadership development company.

In 2018, Tracey was fortunate to be able to gift herself time and take time out of her career to travel, reflect, learn and reprioritise. This was a major decision at a time when she was yearning for more meaning in her career. In the quiet space of reflection during her sabbatical, the decision to align her career with her life’s purpose took hold and her coaching practice was born.

Tracey is an ICF accredited coach and holds the following qualifications:

  • Certified Ontological Coaching and Leadership Programme (Institute of Ontological Coaching) 2020-2021
  • Coaching for Development (UCT Business School: Centre for Coaching) 2019
  • Enneagram Practitioner Training (Integrative Enneagram Solutions) 2019
  • BA Hons Psychology (University of South Africa) 2005
  • BA Hons Drama (University of Natal) 1995


   +27 83 601 7595‬


  • Date April 29, 2022
  • Tags Business Coaching, Cape Town, Entrepreneur, Executive, Johannesburg, Leadership, Online Coaching, Personal Coaching, Team

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